Studio About

About us.

An independent mascot-led studio. Two founders. One discipline. Built around the only brand asset that compounds — a face.

The studio

An independent studio building mascot-led brand systems — recurring characters and the rhythm around them.

Less ad. More airtime.

The people
Co-Founder

Simon Schuck

Shapes the system with the same hands that build it. From positioning and character logic to formats, visuals and rollout.

Co-Founder

Adrian Wagner

Builds the system with the same people who shaped it. From first idea and visual direction to content structure and execution.

How we think

Six principles. Built into every brand.

  1. A face beats a logo.

    Logos sit on packaging. Characters live in the feed. We create the face people remember before they remember the product.

  2. Format before content.

    One-off posts disappear. Repeatable formats build recognition. We define the system first — then content can scale for months, not days.

  3. Recognition compounds.

    The third post gets noticed. The thirtieth becomes iconic. We build brand assets that get stronger every time they appear.

  4. Less ad. More airtime.

    If it looks like an ad, people skip it. We create work that earns attention before it asks for action.

  5. Two founders. Zero layers.

    No junior handoffs. No agency maze. You work directly with the people shaping the strategy, the visuals and the execution.

  6. Trends fade. Behaviour stays.

    We don't build around today's sound or tomorrow's template. We define how your brand looks, speaks and shows up — so it stays recognisable after the trend is gone.